And I'm not just talking about the ones when we're asleep. I'm talking about the dreams we have for our lives, our future, our children's future.
It was a man called Kevin Roberts, world-wide CEO of a company you might have heard of called Saatchi & Saatchi that provided inspiration when he reminded me that Martin Luther King didn't stand up and say; "I have a vision statement" he said, "I have a dream".
Dreams inspire us to better ourselves as we attempt to reach for the stars. So why is it that when it comes to business we replace dreams with things like 'mission' or 'vision' statements and other boring uninspiring stuff. Well, probably because the people in suits tell us we should.
But it needn't be that way.
We're humans doing business and humans need to be purpose inspired to thrive. At Sensation Creative we understand this. We want to share and understand your dreams so that we can help you live them.
Do something today that will really make a difference; replace your business mission/vision statement with your dream. You might go back to the original dream that you had for your business or an entirely new one - things are changing all the time. Get others involved that share the same dream - this is where you'll discover true inspiration.
After all, when it's time to stand up and tell your story, you'll want to be able to say you lived the dream, not a mission statement.
Talk to Sensation Creative - we create consumer winning ideas that will help you along the way.
Find out more: www.SensationCreative.com
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