Three things really come to my mind: Firstly Adobe launched Creative Cloud, a revolutionary new way of working with its software with Adobe themselves saying it's 'A whole new way to create'. In terms of the creative suite this is the biggest change from Adobe ever.
The second thing that I see as very important is the launch of the new Saatchi & Saatchi book called 'Loveworks' written by Brian Sheehan. The book tells the story of "How the world's top marketers make emotional connections to win in the marketplace". This follows the two previous books by Saatchi & Saatchi World-Wide CEO Kevin Roberts; Lovemarks - The Future Beyond Brands and The Lovemarks Effect - Winning in the Consumer Revolution.
Finally and maybe not on such a global scale as of yet, my new ideas company Sensation Creative was launched.
When I first came up with the idea back in October 2012 I penciled in June as a realistic launch date. By January 2013 I set up social networks for the company, Facebook, Twitter and YouTube in order to protect the brand. I acquired domain names around this time also. I was itching to go much earlier this year but everything fell wonderfully in to place at the right time, as I imagined it in mid-June.
At the time I had absolutely no idea that the same week I was to launch Sensation Creative that it would be such a big week for the creative industry. It's a total fluke that this happened - I'm hoping that it's a sign of good things to come.
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| Hello from Sensation Creative; ideas company. |
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