Friday, 17 February 2017

What gets me excited about creativity


If you have ever considered working with me, or just want to find out a little bit about how I work and what makes me tick, here's some stuff you might be interested in.


Personal qualities: I'm driven by an endless thirst for knowledge centred around how and why humans communicate and interact with one another. I love to wonder in the thoughts of other people and consider how they see and feel the world. I'm passionate about how I project these discoveries through my brand communication work.

It follows that I have a humanistic approach to business. I'm creative and poses strong design skills with the ability to finely craft communication and provide considered, purposeful direction. I thrive on solving visual and written brand communication problems; this is where I'm most happy, where I lose track of time and ultimately feel at my most connected to the universe. For me personally, communicating stats is okay, but I'm most inspired when seeking revelations in human behaviour and bringing light to this through my branding work.

Current position: I am the sole director of Sensation Creative, a branding agency in Peterborough. My work has helped many SME's, and includes creating several award winning businesses from scratch. I'm happy working in this situation as I'm able satisfy my thirst for knowledge, whilst earning enough to get by.

Interests: I have a strong work/life integration philosophy. I enjoy reading about branding, neuroscience/marketing, psychology and anthropology (including digital), meditating on this and integrating it into my branding work. I also enjoy cooking, food, socialising and enjoying life.

Standard stuff: I'm a strong team player and also an equally strong individual, capable of working alone, whilst remaining dedicated to the task in hand. I have a warm, optimistic, can do approach to my work, an enjoy working with, and inspiring similarly minded people. I have expert Illustrator and Photoshop skills and good command over other apps in the Adobe Creative Suite including: In design, Premier and After Effects.


SB.


Thinking about hiring some creativity?
Contact: Simon.Bell@SensationCreative.com

Monday, 30 January 2017

Creative review: "When I mean depth, I mean depth..."


Hello,

I'm Simon, director of branding agency, Sensation Creative.

Sensation Creative provides you with...

Access to a fantastic network of experienced, talented creative people. We have a reputation of originating brilliant ideas and crafting them into brand identities that cut through overloaded markets and really speak to people. 


Enjoy flexibility and value; choose to work solely with myself or bring in members of my expert creative network. Our services include: website development, copy writing, photography, video and more. You can combine as few or as many of our services as you need to get the perfect mix of creativity and value for your organisation.


As an experience: 
"Through all the of projects and schemes I have managed over the years working with various designers at various levels, I have never met a designer to go to such depth on my business, as Simon has. When I mean depth, I mean depth… using various discussions, emotional understanding, and truly engaging 'thought showers' to understand the heart and soul around the business, and its vision. 
Simon has a unique ability to not only take the time and effort to connect into my slipstream of thoughts and feelings around the business and my ideas, but to somehow be able to take that away and put it into a meaningful brand design ideas that really worked AND with such a short time frame… this is truly a skill.  
Simon was able to show me how some of my ideas worked really well, as well as how others didn’t whilst working together really effectively to a perfect end result. You can tell he has a lot of experience around branding, and this is reassuring when despite me having lots of ideas, we didn’t have the time to design them all. Simon's guidance, perspective and wisdom was key in getting our work out on time. 
Our new Soul Happy branding is proof that ideas can be made BETTER working with Simon!" 
Kim Coley, MD, Soul Happy Wellbeing Centre, Peterborough.


"We worked with Simon from the outset to develop In Mind UK, after our initial brief we were very confident that Simon was absolutely the right person to work with, he completely understood our brand and what we represent as people, but also the message we wanted to convey from our logo to digital media. For us as clinical hypnotherapists that message was fundamentally significant. Our clients feel we understand their pain and present the solution to them in a clear, concise and caring way.
Simon has a very keen eye for detail and a wide bank of knowledge and solid understanding in contemporary brand development and the subtle art of combining neuroscience with marketing. 
In an age whereby we are constantly bombarded with advertising on multiple platforms, Simon spoke in depth about the importance of the non-verbal, the emotional impact of the right image, the right font and even the subtle shade of colours elicit a response that become a sub-conscious decision driver in clients, cementing an emotional micro response which means the client already likes the product without having to consciously decide whether they do. 
Refreshingly, Simon is not afraid of respectfully offering constructive criticism, if anything the openness ensures a good professional working relationship and discussions and ideas are productive. Honestly speaking, Simon and his team alleviated any pressure we may have felt in building our brand, the trust that we have with them is highly valuable to us. 
We look forward to working with Sensation Creative in the future with further campaigns." 
Manisha Odedra, In Mind UK.



We're ready to help.

For more information visit: SensationCreative.com

Arrange an exploratory chat by calling me on: 01733 746006
or email me: Simon.Bell@SensationCreative.com

Discover examples of our creative work for yourself just here >



Kind regards,

Simon Bell.

Director, Sensation Creative.