Screenager Love

Mobile, Mini Tablet, Tablet, Laptop, Desktop, TV, The Big Screen.

Welcome to the 'Screen Age' where we are all ‘screenagers’, virtually immune to distraction away from our interest onscreen.

In this world, advertising for business has become all but a brand awareness exercise for many. Ads fail to connect, people are disengaged and harder to reach. Anyone that tells you anything different is not speaking the truth.

Consider how many ads you were subject to yesterday. Depending on your environment it could be 100, 200, 300 even more.

Now ask yourself this: How many adverts do you remember from yesterday?

Think of just three.

Struggling? Have you become immune to most types of advertising - have you switched off? You're not alone.

Now think about your adverts wherever they may appear, online in print it doesn't matter. 

Take Facebook as an example. You might have 10 thousand, 50 thousand or 100 thousand likes on your page but what is the real engagement with your brand’s adverts in a business sense - to actually make money - be honest with yourself, this is where the journey begins.

The fact is money to the tune of billions each year is wasted on ads that fail to engage with their own potential let alone potential with the consumer mainly because business assumes that it's safe in the middle.

Brands that seek to address the issue of real engagement, not statistics that point out the quantity of traffic or where it's pushed from, will find value in creating truly meaningful connections with consumers. These are the brands that will create the highest revenue both now and in the future.

There is a real need to move beyond, 'Oh that's the new ad for X,Y or Z' to 'Wow, I need this in my life!' Brands need to create a movement.

Businesses that want to understand this will find loyalty and even love for their brands that goes beyond price point, beyond attribute, beyond reason. And this is the most powerful position for any brand. This change will not come from the safety of the middle where everything is average – it will come from the edge where all great ideas come from, just like natural evolution.

This is part of the future beyond brands.

It will takes guts, a leap of faith, call it what you will, but it will work and will get your brand in a better position in the heart and mind of the consumer than it currently occupies today. If you have kept up with Sensation Creative you will know our client’s are proof of this.

In 2014, stop being a slave of the ordinary. Start creating meaningful consumer-brand connections and start experiencing some screenage love for your brand in the era of now. 

www.SensationCreative.com