And then there's Google+

You can Google just about everything you want to find out in terms of research. You can blog from Blogger, a Google product, have a Gmail account. There's more - Google this, Google that.

And then there's Google+.

You know about it but how many people really use it. I've looked over this a few times and like many just can't get to grips with it. Technically it's brilliant and offers so much choice and integration and maybe that's the problem. Google deals with data and they're brilliant at dealing with it.

Big data helps them provide the brilliant search engine that we all love. The thing that makes the Google search engine so good and so attractive is the fact that it provides quick and easy access to just about everything you could ever want to know and more besides that you probably didn't. This is presented in a brilliantly simple way: A white screen with a Google logo and a search box.

More information than you can learn in one lifetime made irresistibly attractive by simplicity of interaction that the Google search page offers.

Surely Google should look at who, not what, they are designing Google+ for. Humans aren't programs that can be set up to harvest huge amounts of data in one go - this is stressful. Naturally we want to read between the lines and get to the point - we're curious, irrational beings after all. 

For most, great functional design for humans is the simplest way to fix a complex problem so to my mind Google+ could do with a massive simplify button. Get rid of everything that's in the way of close human interaction. Maybe this will help by letting people engage with each other a little easier online.

That was the original idea right?

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