Keeping your brand's momentum going.

How do we keep people interested in brands?

Even if you're full of 'E-R' words as Kevin Roberts put it; bigger, brighter, faster, stronger, cleaner, safer and consider your brand to be the 'best', unless you continuously reinvent the advertising around your brand things will slow up for it.

Despite of having bags full of respect, failing to offer new ways of communicating with your customer base is going to mean that they feel left out.

In the participation market that we live in this is like cutting your brand's throat. Eventually we get used to things and take them for granted. In life often people are treated like this and so are brands. Brands like people need to reinvent themselves and find new ways to communicate.

Here's a few ways to help keep up levels of communication with today's savvy consumer:

Brands need to reinvent themselves
and find new was to communicate.

Forget advertising your brand. Instead, tell a story about it.

Humans have always loved story telling. From a brand perspective story telling enables brand communication to become much more human focused.

When telling stories, make sure they're about the people that use the brand not the brand itself. This way you'll not be dictating a message directly, you'll be enabling the consumer do it for you. This supports one of the strongest marketing forms of all - word of month.

Give 'power to the people'.

Build up respect for your brand by providing simple tips and advice. By doing this you create a non-aggressive point of interaction for your brand. (Remember people hate to be advertised to these days - it's an invasion of their space and time!) This will enable people to get close to your brand without having to shout or state 'what it does on the tin' constantly (it works, you're reading this). 

Telling stories and sharing advice about how to use your product so people get the most out of it is a great way of doing this. It works by re-positioning focus and places the consumer at the center. The best brands are all about: Inspiring the consumer to become better by offering a product that does this for them.

Understand what your 'best' ideas are.

Ultimately the consumer will let you know what your best ideas are so consider them in everything you do. After all, your brand is there to make their life better isn't it!

The best ideas these days should be measured by lots of different things but consider these three strong points:

Longevity: Does the idea stand the test of time.

Ambition: How does my idea work to tap in to the dreams of the consumer.

Social impact: What benefits does my idea have socially - is it an idea that will inspire movements towards the greater good.

Find out more about how your brand can tell its story to the world at by talking to Sensation Creative.

www.SensationCreative.com