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| Image: www.facebook.com/regalparkproperty |
It started with a dream, and has been executed with passion and precision.
A few years ago I had a client walk into my studio. He was working for an
estate agency, and had been informed that he was loosing his job around
Christmas time. This is when I told him about my idea for an estate agency
brand.
Most people laughed at me when I said I was going to create an estate
agency brand that people loved, especially with a modest budget. But passion and
the power of ideas came into force: we created a team and got to work.
I had decided to call the company Regal Park and the idea would use
marketing techniques inspired by Saatchi & Saatchi's Lovemarks, in addition
to neuro-psychology and other science based research, coupled with a healthy
dose of creativity and intuition. All of which are absolutely required as part of the creative process
to communicate brands across all the various platforms, on and off
line, in today's world.
Fast forward two years and the company has just won its first awards, as
voted for by customers on AllAgents.co.uk, the UK’s largest customer review
website for the property industry.
Peterborough is growing really fast and there are a lot of established estate agents competing in this crowded market which makes me even happier and underlines the importance of a shared vision, consumer understanding and good branding.
Regal Park - The truth is moving. One of my favourite projects.
Simon Bell
Sensation Creative | Director
The three elements: love, science and creativity, have become crucial for
my brand creative and positioning styles. See more example of work at:
SensationCreative.com
