I've just finished the final Saatchi & Saatchi book last night called Loveworks. It's a book full of the best stories of Saatchi & Saatchi's work from around the world.
In the past year I have studied Saatchi & Saatchi intensively. Reading all four of the books that work around Kevin Roberts' idea about 'Lovemarks' and bringing love in to business. Not only has this changed my life, importantly it's changed the lives of my clients bringing them new opportunities and focus.
As I walk though to the next phase in my work I will never forget, for my entire life, the journey of discovery, ideas and love for Kevin Roberts' work and the people at Saatchi & Saatchi for inspiring me with the work they have produced globally since Roberts became their world-wide CEO.
Inspiration often results from a challenge.
Perhaps the biggest challenge of all for Saatchi & Saatchi came when they were presented with 'The Impossible Brief'. The project looked for a solution to the on-going Israeli / Palestinian conflict. Where governments, politicians and celebrities had failed, could the best creative minds on the planet help to resolve 60 years of bloodshed and pain?
Realising the scale of the challenge on such a human level, Saatchi & Saatchi opened up the project to the world's most creative people, not just Saatchi people, and invited them to submit their ideas.
The winning idea eventually came through and a project called 'Blood Relations' started.
It is THE most powerful, humanistic idea I have ever come across and I don't mind admitting that this made me cry tears of joy as my brain struggled to deal with what I was experiencing.
"Could you hurt someone that has your blood running through their veins?"
If you can't see the video here is the link: https://www.youtube.com/watch?v=giH17yZ-dVU
At its very best creative people are able to bring everything together and make the seemingly impossible, possible.
People often ask me what inspires me to do what I do as a 'creative ideas' type of person.
Now you know.
Here's to an inspiring future where love continues to work.
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